As I sat weeping over the new Spider-Man trailer, I had to ask myself this question: What’s the big deal about trailers anyway? Why do I get so giddy about what are essentially commercials put out by giant faceless corporations? And why am I constantly spoiling future moviegoing experiences for the fleeting joy of knowitallism?
What did I come up with? Hope. I think I am drawn to trailer sites to kindle the hope that something great is again on the horizon, the dazzling images and sketchy storyline fuel that conviction that a movie is just around the corner that might just make it onto the short list of the “great” films of our time.
So as I stare at the teaser for The Amazing Spider-Man and wipe away my tears of joy, it’s because I see a unique take on the Spider-Man legend presented in a way I haven’t seen before. And while that is the very definition of “novelty”, I think it’s something with a little more substance – it’s defiance in the face of cinematic mediocrity and that’s cause to be excited.
And now that I’ve rationalised my trailer obsession to my own satisfaction, why don’t you have a look at the teaser for The Amazing Spider-Man and keep your eyes peeled for Denis Leary.